100 % RO Project

“100%.RO PREJUDICES”, an amazing couture collection created by a French designer, Philippe Guilet, with the contribution of over 50 Romanian artisans was presented on the 10th of November 2011, in Bucharest.

The collection consists of 34 outfits , reinterpreting the Romanian cultural patrimony – the wooden roofs in Maramures, the painted Easter Egg, the Endless Column of Constantin Brancusi, the traditional crafts in leather, ship skin, pottery, glass, embroidery, metal – in a modern artistic expression.

The collection is part of a project initiated by the Association 100%.RO, in a move to promote Romania’s cultural patrimony and image abroad, defying the negative stereotypes against Romanians at national and international level.