International Conference on Heritage and Culture



University of Sharjah, UAE
[email protected]


Navigating through very uncertain times, tradition and belonging become the new paths to take. Designers are slowing down the making process in order to produce fewer and better pieces that are intended to be loved and treasured for generations. This research analyzes the role of local craft as a tool to highlight the importance and value found in the skill, craft and story of the product and it becomes a source for its artists and creatives to interpret it through different techniques and mediums to contribute to its continued preservation and perpetuation through generations. In Transylvania, Romania, crafts such as embroidery, beading, lace making, wool processing, wood carving and much more continue to be part of the region’s heritage. In order to sustain this practice not only in the region, but worldwide, both as the basis for the local economy and people’s heritage, it is necessary to seek alternatives to engage older craftsmen while attracting younger generations. There must be a continuum of practice to transfer knowledge and know-how. This paper is based on a recently completed case study entitled “”Quiet Luxury””, conducted in 2020. Showing a durable, sustainable and carefully crafted approach, has become, more than ever, the norm in the creative industry and beyond. This journey of connecting to our ancestors and rediscovering their crafts is imperative in order to acknowledge, understand and pass on to future generations; it is a constant work in progress.